2016 - 2024
App & Brand Identity Evolution
Since 2016, I’ve contributed to the evolution of SWAG and several related products, designing brand identities and app experiences as the product and business evolved.
Design Timeline
2016 - SWAG
Product: The original SWAG app, built around user-generated content.
Design: Created the original hand-drawn wordmark and visual identity.
The original logo remains in use today.
2018 - SWAG Coin
Product: A virtual currency issued by the company, independent from the original SWAG app.
Design: Created a geometric identity with a more technology-focused visual direction.
2019 - SCHAT
Product: A standalone messaging app created when the main SWAG app couldn't be relaunched on the App Store.
Design: Combined SWAG's brand color and SWAG Coin's geometric language into a chat-bubble identity.
2020 - Swagr
Product: A creator-only publishing app launched in response to App Store restrictions.
My role: Product / UI design
Logo: Maimai
2021 - Soft
Product: A redesigned creator app developed as part of an App Store strategy change.
My role: Product / UI design
Logo: Yous
2022 - Moor Talk
Product: A standalone tool for creators to manage content and account activity.
Design: Created a new visual identity distinct from SWAG while retaining a subtle reference to the original “S” form.
