Background
This project focused on how users leave and switch between live rooms. Existing behavioral data suggested that the current exit flow was creating unnecessary friction.
Process
Pain Points
Inconsistent exit behavior across free and paid rooms
Free rooms supported both swipe and Close.
Paid rooms disabled swipe and required an additional confirmation step.
This made switching behavior dependent on room type.
Optimization Goals
We hypothesized that removing the confirmation step and enabling swipe in paid rooms would make switching easier without preventing users from returning.
Baseline Metrics
Tap Close → Confirm to leave
Leave & Return Rates
UX & UI Optimization
Removed the leave confirmation popup.
Enabled swipe-to-switch across all live room types.
Added swipe prompts to improve discoverability.
Usability Test Design
Test Results
User Insights
Participants frequently attempted to swipe even when the gesture was disabled, suggesting that swipe matched their expected interaction.
Inconsistent swipe behavior across room types made the exit interaction harder to discover.
